Modern Nordic Man Cave
FRENN had been dreaming of a flagship store since the beginning, in May 2018 they were proud to announce it was reality. The FRENN store is in the heart of Helsinki Design District in the lively Fredrikinkatu boutique street, number 24. The concept store is a haven for modern men offering good service and sustainable and premium quality products.
The service concept is created with care. The store makes a point offering relaxed personal advice and alteration service to customers - always with a cup of quality espresso. Made to measure service is also available. FRENN Club membership programme was launched together with the store opening, offering many benefits for the loyal clientele.
Working with Friends
The store design was executed with old partners from the start, the leading design company in its field, Pentagon Design. Sauli Suomela and Pinja Piipponen were in charge of the store design. The shop has a Scandinavian, calm and clean air to it. Genuine materials like wood and linen, as well as classy furniture add warmth to the space. The indigo blue wall has a resemblance to the new more colourful graphic design, designed by Jaana Puhakka. Fresh bright blue is telling a story in more contemporary way about Finland and its pure sky and waters. Deep indigo is about denim that has been the FRENN classic from the beginning.
Fredrikinkatu 24, Helsinki