Simplify your life

Is it too difficult to buy clothes? We want to make it as simple and easy as possible. We couldn't think of any good reason why comfort and style couldn't be in the same package. So we did it.

Simple is not simple

Simplification requires strong expertise and innovation. With over 25 years of experience in the clothing industry, Antti and Jarkko know what to cut and what to keep. This gave birth to a recipe for creating a comprehensive clothing selection that really makes everyday life easier, as well as a service concept that enables the same product to be used much longer.

We make sustainable classics that are easy to combine for different everyday situations. When the garment is sufficiently simple and high-quality, it lasts and is used for a long time. Our clothes also dare to look from the wrong side. We make sure you dress stylishly and sustainably without sacrificing comfort.

We are here to help you from start to finish

We don't just sell a product, we sell a comprehensive service so you can relax. Our clothes are designed so that they are easy to modify, repair and recycle. We make sure that the garment is just right for you. We fix if something breaks and make sure that a well-served garment gets a new life.

What were you thinking of doing with all the time and money you save from shopping around and buying separate work and leisure clothes?